Legal

Privacy Policy

Last updated: June 2026

Fonzal Building Materials Trading L.L.C. ("Fonzal", "we", "us", or "our") is a UAE company registered in Dubai/Sharjah, trading in construction chemicals, industrial materials, and related products. This policy explains how we handle personal information.

Our website (fonzal.com) is an informational and product catalogue website. It is not an online store. We do not process online purchases, take payments, or operate a shopping cart. Orders are placed offline through our sales team, WhatsApp, phone, or email.

1. Information We Collect

Contact & identity: name, company name, job title, phone/WhatsApp number, email, business address.
Transaction information: orders, invoices, payment status, credit terms, VAT registration number (for B2B customers).
Communication data: messages via WhatsApp, email, or our enquiry form, and interactions with our WhatsApp assistant.
Website usage data: IP address, browser/device type, pages visited, and referral source.

2. Website Enquiry Form

When you submit an enquiry through our website, the details you provide (such as your name, company, phone number, email, and message) may be stored in our customer relationship management (CRM) system. This information is used only to respond to your enquiry and to market our own products and services to you. We do not sell this information, and we do not share it with any third party for their own marketing or commercial purposes. You may ask us to remove your details at any time by emailing info@fonzal.com.

3. How We Use Your Information

To process and fulfil orders and manage your account
To issue invoices and collect payments
To respond to enquiries and provide customer support
To send product updates, price lists, or promotions (you may opt out at any time)
To comply with UAE VAT, tax, and other legal obligations
To improve our website, products, and services

4. Legal Basis for Processing

We process personal data on the grounds of contractual necessity (to fulfil orders), legal obligation (UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and applicable tax law), legitimate interests (to improve and market our products to existing customers), and consent (where you have explicitly agreed, such as subscribing to updates).

5. Who We Share Information With

We do not sell your personal data, and we never share enquiry-form / marketing contact details with any third party. For customers who place orders, limited data may be shared with operational partners strictly to fulfil the order and meet legal obligations:

Logistics and delivery partners (to deliver your order)
Accounting and ERP systems (Zoho Books / Zoho Inventory) for invoicing
Cloud hosting and technology providers under confidentiality obligations
WhatsApp (Meta Platforms) when you communicate with us via WhatsApp
Government authorities or regulators if required by UAE law
GCC distribution partners where relevant to your order

These parties must handle your data securely and use it only for the stated purpose. They are not permitted to use it for their own marketing.

6. Data Retention

We retain customer and transaction records for a minimum of 5 years (UAE tax compliance), communication records for up to 3 years, and website analytics data for up to 2 years. After these periods, data is securely deleted or anonymised.

7. Your Rights

Under the UAE Personal Data Protection Law (PDPL) you may access, correct, or request deletion of your data, object to or restrict certain processing, withdraw consent, and lodge a complaint with the UAE data protection authority. To exercise any right, contact info@fonzal.com.

8. WhatsApp AI Assistant

When you interact with our WhatsApp assistant, your messages may be processed by automated systems to retrieve account information, generate statements, or answer product enquiries. Conversation data may be stored temporarily to improve service quality. You may request a human representative at any time by replying "AGENT" or calling us.

9. Cookies & Website Tracking

Our website may use cookies and similar technologies to remember your language preference (English/Arabic) and to analyse traffic and improve performance. You can manage cookies through your browser settings; disabling them may affect some functionality.

10. Data Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, or misuse, including access controls, encrypted communications, and secure cloud storage. However, no method of transmission over the internet is fully secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on fonzal.com, and material changes will be communicated to existing customers.

12. Contact Us

Fonzal Building Materials Trading L.L.C.
Email: info@fonzal.com | Phone: +971 52 361 4975
Office: Al Quoz, Dubai, UAE | Warehouse: Sajja, Sharjah, UAE